For every problem we face in 2023, someone out there is talking about “one simple hack” or some miracle product from the internet to fix it. It's been a true pain point in the last several decades that Motor Carrier and Broker Defense Teams, despite often having superior facts and data, continue to lose in front of juries and be hit with massive verdicts. This is because, however we may wish we could control verdicts to accurately reflect a more intellectual assessment of the information, we know, on some level, the better story always wins the day. We spend a lot of time talking about how Prosecutors exploit the “one simple hack” of tapping into juries’ baser instincts, getting them to put aside more reasoned decision-making. There’s a general sense that this use of “Reptile Theory” is a psychological work-around. But what if a jury’s gut reaction to a great narrative is the baseline level of human understanding, and not some aberration manufactured by Prosecutors? So, let’s stop playing defense. Let's draft our story from Day One by building a proactive transportation operation.
Elle is a Senior Associate with Taylor Law specializing in regulatory compliance and corporate restructuring, primarily of transportation companies. She enjoys creating practical legal and operational solutions for clients that minimize exposure while taking into account the realitie
J.W. Taylor is a business law/commercial litigation attorney focusing in the areas of transportation and logistics. J.W.